The Perfect Start-up Website
When starting out on a new web design we'll always try and outline a content plan and structure. For most start-ups the process is different, mainly this is because they have a core message they want to communicate but don't neccesarily have a vast amount more their able to say. This isn't because they don't have anything of value to add, but because they're so new they haven't been able to build up their narrative yet. For that reason there are 2 things we need to consider.
1 - How do you design and build a website that will grow in the early few months of the start-up? That lets them mould and change what they're communicating as the business settles and finds its stride.
2 - How do you make sure the web design isn't a poor experience for the user when there isn't a great deal of information? If a user had to click on page after page to get just a few sentences (albeit well written) regarding the business, what they do, examples of work etc then they'll soon realise the pay-off isn't big enough in comparison to the amount of time they need to spend on your website.
We overcome both issues through designing a 'single page' website. From the top down, we essentially tell the story of the business. More than that we set up a process by which to convert a user into an enquiry as they scroll the page. The user still has the standard controls such as a top level navigation, which when used causes the page to automatically scrolls to that section.
For launch, the website also had sections that could be hidden from the front end, such as the video examples. So when Vizzle had grown as a business and were in a position to upload videos they've produced they could re-enable that section. Instant and easy growth for their most vital commuications tool in step with their own company growth.