Blank Flowers originally approached us to talk about an e-commerce store that allowed potential customers to buy potted plants as gifts. The customer could also customise the plant with messages and photos that would be attached to storks embedded into the soil of the pot. Novelly, Blank Flowers would also allow customers to choose their own combination of plant and pot, to further personalise the gift.
With that in mind, and alongside a more traditional e-commerce feel, we wanted to make the buying experience as creative as possible. We designed and built a 'plant builder' web app type interface, where plants and pots are presented as a built combination in an illustrative and cut-out style. Users can then cycle through the various options to visually build their perfect combination.