Old Methods, New Tools
The first thing we do is draw. So far, we've found nothing that beats pen and paper for quickly conceptualising and moulding ideas. Whatever the ultimate execution of work, we always start with pen and paper. We've tested wireframing tools for websites but the process can be slow in letting a creative make fast desicions and collect all thoughts. An idea that doesn't feel right in the moment might not neccesarily be the wrong idea in the bigger scheme of things - it just needs working.
Pen, paper and good old fashioned drawing affords us the fastest path to make solid and considered iterative creative choices. For the Awesome Box we wanted to try something different. We understood that presenting the concepts would require a slightly different approach - before reaching the point of presenting high fidelty mock ups, we needed an impression of where we wanted to go. Rather than create clinical, computer generated mockups at stage 1, we used an iPad mini loaded with the Paper app, along with a Jot Pro pen.